Custom Seating and Upholstery.

We are a NYC based upholstery shop, providing upholstery, custom seating, banquette construction and window treatments and drapery to the trade and public.

Beatrice Giovanniello

Beatrice Giovaniello’s business career began with GLOO PEOPLE, a store in NYC’s East Village where she sold her clothing designs and reclaimed furniture. The acquisition of a truck to deliver furniture (and to move her band, The Gloo Girls’ equipment around), led to an all-women’s moving company, which became an international press sensation. Beatrice moved her operation to Soho and AMAZON MOVING AND SURPLUS was born. Discarded mid-century treasures were reupholstered and sold in the Lafayette Street storefront. Unable to satisfy the demand for vintage Wave Chairs, Beatrice designed and manufactured an updated version, which sold nationally and became her signature piece.  A reproduction modular Kidney Sofa was next, which was so successful that SOHO SOFA was born. This new company had a showroom on Bond Street and produced personalized sofas.   Commissions for custom seating in NYC’s premier nightclubs and retail venues eventually became the mainstay of the company.  Her seating and reupholstery graces commercial venues and residences far and wide, and include Ralph Lauren, Club Monaco, Betsey Johnson, and Catherine Malandrino.